Meet Lisa Forth

Portrait of our founder smiling, with long brown hair and green eyes, wearing a grey shirt in a softly lit indoor setting.

Hi! I’m Lisa Forth. Freelance expert, author and editor of FreelancePro.io. I didn’t start my first freelance side hustle because I had a grand vision of becoming an entrepreneur. I started because I was scared!

Years ago, rumours started circulating that the company I worked for was in deep financial trouble. The idea of losing my job with no back up plan terrified me. I needed a financial cushion and I needed it fast. That is when I turned to the internet to figure out how to make money on my own terms!

The Messy Beginning

When I started, AI tools like ChatGPT did not exist. There were no shortcuts. I was not a marketing expert, I barely knew how to use WordPress and I had to be incredibly careful not to breach clauses in my day job contract – at the time I worked for a consultancy firm!

There were a lot of false starts. I spent hours reading conflicting advice, trying to figure out which platforms were legitimate and which were scams. But eventually, I landed my first order. It was only for about $50 but it felt like a million dollars. It was proof that this was actually possible – that I could generate income outside of the traditional 9 to 5 structure.

Embracing the AI Revolution

As my freelance side hustle grew, so did the digital landscape. I have always tried to keep up with new internet tools but when generative AI first arrived, I was skeptical. It took me time to fully trust it with my workflow.

Now? I cannot imagine working without it. AI has completely transformed how I operate. It saves me significant time on administrative tasks, helps me structure my thoughts faster and allows me to take on more projects without burning out. Earning more while working smarter is the ultimate freelance goal and AI is the key to unlocking it.

Why I Built FreelancePro.io

I built FreelancePro.io because I remember exactly how overwhelming it felt to start from zero. The digital economy is evolving faster than ever and the old playbooks no longer work.

Every piece of content on FreelancePro.io – whether written by me or by a contributing expert – is reviewed and edited under my direction to ensure it meets the same standards of accuracy, practicality and real-world value.

My goal here is simple: to provide ambitious online earners with legitimate, effective and forward-thinking strategies to build a simple freelance side hustle into a business that lasts! Whether you are looking to build a side hustle safety net or scale into a full-time career, I am here to share the actionable insights and tools that actually work!

Areas of Expertise

  • A freelance expert who has learned by ‘doing’ through years of hands-on experience.
  • Freelance Business Strategy: Building resilient, scalable side hustles from scratch.
  • AI Tool Integration: Leveraging artificial intelligence to automate workflows and increase earning capacity.
  • Platform Navigation: Identifying the most profitable and legitimate freelance marketplaces.
  • Risk Management: Balancing a side hustle with a traditional career safely and legally.
Scroll to Top